“We don’t say Belgium is great. Others do.”
VITO contacted Think BBDO to give the brand ‘a face’, both internally and externally, and to develop a strong and clear brand identity.
Think BBDO developed a purpose statement and brand manifesto for Ethias, the Belgian insurance firm. An important step forward for a brand with a clear social commitment.
Mee Met De Stroom is a joint campaign by the Flemish Minister for Energy, the Flemish Energy and Climate Agency (VEKA) and network operator Fluvius to raise awareness in Flanders of the energy transition and everything related to it.
Think BBDO has delivered a strategic communication plan for the IGVM, which is the federal government body charged with protecting and promoting gender equality. A permanent and more than ever important social task.
Think BBDO worked on a new brand story and personality for the federal government's Belgian Investment Company for Developing Countries (BIO).
Think BBDO audited the brands portfolio for a large international group in the agricultural sector and worked on a relevant and distinctive positioning for each brand in this portfolio.
Since its inception, D’Ieteren has been helping mobility move forward. Think BBDO has created a new brand identity that reconciles the past with the future.
As the coronavirus forced schools and shops to close and people to work remotely, Think BBDO developed a purpose and brand campaign with Pharma.be, the umbrella organisation of innovative pharmaceutical companies in Belgium, for what has once again proven to be a vital industry for our economy and society.
During the early stages of the COVID-19 crisis in Belgium, Think BBDO supported a leading pharmaceutical company’s communications.
Bel RTL, a French-language radio broadcaster, needed a brand overhaul. Think BBDO helped them develop a new, more contemporary positioning.
Think BBDO developed the complete brand positioning, the new brand identity and the communication strategy for the new Flemish utility company Fluvius
Think BBDO assisted the Port of Antwerp with developing a new mission and vision, which was subsequently transposed into a strong brand
Over the years, the communication of the City of Brussels has become fragmented. Think BBDO devised a new, coherent brand, to emphasise the unity in the city.
One of Belgium’s largest health insurance funds partnered with Think BBDO to develop a brand positioning, connecting it with its members.
Think BBDO and the King Baudouin Foundation joined forces, devising the IMPACT! campaign that helps young people tap into their potential.
The Port of Ghent and Zeeland Seaports decided to partner with Think BBDO for their merger into North Sea Port. The outcome? A new, clear identity and a strong brand.
In 2015, Belgian public transport company NMBS launched a new suburban train for the Brussels periphery. Think BBDO helped devise the brand positioning.
What if consumers perceive your various sub-brands as separate brands? Spa asked Think BBDO to devise a new brand strategy.
How do you ensure that a city like Leuven emits no CO2 by 2030? It all starts with a tactical plan and a good communication strategy.
The Vitalink system enables healthcare professionals to share medical information. But how do you communicate this to all the project’s stakeholders?
NMBS wanted to improve the image of its stations, with a view to increasing traveller numbers and finding commercial partners. Think BBDO turned the station into a brand.
The perception of Union Minière at the end of 1990s prevented the corporation’s further growth. Think BBDO devised a new positioning, name, logo and identity.
Genk needed a distinctive and unique positioning because it was unknown and therefore unloved. Think BBDO developed a brand identity for the city.
A new business activity, an unclear image and blurred positioning led Bekaert to contact Think BBDO. Together we prepared the company for the future.
Mapping the mobility of the future is not an easy task. Think BBDO assisted the NMBS-Holding with a purpose exercise and a coherent story.
C-mine had already determined a focus, but lacked a positioning. Think BBDO developed a clear brand passport, communication plan and creative concept.
System operator Elia was searching for a vision on the future of energy in our country. Think BBDO gathered all the stakeholders around the table and drafted a pact.
In 2017, Ghent’s city library moved to the new De Krook site. They asked Think BBDO for advice about their brand policy.
MyFamily, a newly-founded child benefit fund, asked BBDO to help develop their brand positioning and launch campaign.
Milcobel, a dairy cooperative, developed a strong brand positioning for internal and external target groups, together with Think BBDO.
Think BBDO devised a clear, consistent and strong brand for the EU around international partnerships. This brand is intended to make the EU's role in the world clear, both within the EU and in its partner countries.