It’s not always smooth sailing for brands and organisations. Many companies have been hit hard by the COVID-19 crisis and are scrambling to revive in the post-coronavirus era. Meanwhile, consumer trust has suffered a blow and a new economic recession has started.
Now more than ever, strong brands which keep a close connection with customers and consumers will be the winners. Numerous studies have shown that companies which continue to invest in their brand during crisis times, come out of the crisis in a stronger position.
An investment in branding remains without any doubt an investment in the future.