A new story for BIO
The Belgian Investment Company for Developing Countries (BIO) invests in small and medium-sized businesses and infrastructure projects, thereby making a structural contribution to the socio-economic growth of developing countries. BIO wanted to sharpen up its brand story and messages.
Firstly, Think BBDO carried out extensive interviews with national and international stakeholders. This was followed by an interactive workshop on brand positioning and messages, which resulted in a new brand story and personality for BIO with a strong focus on sustainability, safe working environments and gender equality. Think BBDO then drew up a strategic plan to streamline BIO's external communication.
Today, Think BBDO continues to provide advice to BIO on its tone of voice in copy and visual design.