VITO contacted Think BBDO to give the brand ‘a face’, both internally and externally, and to develop a strong and clear brand identity.
Think BBDO developed a purpose statement and brand manifesto for Ethias, the Belgian insurance firm. An important step forward for a brand with a clear social commitment.
Milcobel, a dairy cooperative, developed a strong brand positioning for internal and external target groups, together with Think BBDO.
MyFamily, a newly-founded child benefit fund, asked BBDO to help develop their brand positioning and launch campaign.
In 2017, Ghent’s city library moved to the new De Krook site. They asked Think BBDO for advice about their brand policy.
System operator Elia was searching for a vision on the future of energy in our country. Think BBDO gathered all the stakeholders around the table and drafted a pact.
C-mine had already determined a focus, but lacked a positioning. Think BBDO developed a clear brand passport, communication plan and creative concept.
Mapping the mobility of the future is not an easy task. Think BBDO assisted the NMBS-Holding with a purpose exercise and a coherent story.
A new business activity, an unclear image and blurred positioning led Bekaert to contact Think BBDO. Together we prepared the company for the future.
Genk needed a distinctive and unique positioning because it was unknown and therefore unloved. Think BBDO developed a brand identity for the city.
The perception of Union Minière at the end of 1990s prevented the corporation’s further growth. Think BBDO devised a new positioning, name, logo and identity.
NMBS wanted to improve the image of its stations, with a view to increasing traveller numbers and finding commercial partners. Think BBDO turned the station into a brand.
The Vitalink system enables healthcare professionals to share medical information. But how do you communicate this to all the project’s stakeholders?
How do you ensure that a city like Leuven emits no CO2 by 2030? It all starts with a tactical plan and a good communication strategy.
What if consumers perceive your various sub-brands as separate brands? Spa asked Think BBDO to devise a new brand strategy.
In 2015, Belgian public transport company NMBS launched a new suburban train for the Brussels periphery. Think BBDO helped devise the brand positioning.
The Port of Ghent and Zeeland Seaports decided to partner with Think BBDO for their merger into North Sea Port. The outcome? A new, clear identity and a strong brand.
Think BBDO and the King Baudouin Foundation joined forces, devising the IMPACT! campaign that helps young people tap into their potential.
One of Belgium’s largest health insurance funds partnered with Think BBDO to develop a brand positioning, connecting it with its members.
Over the years, the communication of the City of Brussels has become fragmented. Think BBDO devised a new, coherent brand, to emphasise the unity in the city.
Think BBDO assisted the Port of Antwerp with developing a new mission and vision, which was subsequently transposed into a strong brand
Think BBDO developed the complete brand positioning, the new brand identity and the communication strategy for the new Flemish utility company Fluvius
Bel RTL, a French-language radio broadcaster, needed a brand overhaul. Think BBDO helped them develop a new, more contemporary positioning.
During the early stages of the COVID-19 crisis in Belgium, Think BBDO supported a leading pharmaceutical company’s communications.
As the coronavirus forced schools and shops to close and people to work remotely, Think BBDO developed a purpose and brand campaign with Pharma.be, the umbrella organisation of innovative pharmaceutical companies in Belgium, for what has once again proven to be a vital industry for our economy and society.
Since its inception, D’Ieteren has been helping mobility move forward. Think BBDO has created a new brand identity that reconciles the past with the future.
Think BBDO audited the brands portfolio for a large international group in the agricultural sector and worked on a relevant and distinctive positioning for each brand in this portfolio.
Think BBDO devised a clear, consistent and strong brand for the EU around international partnerships. This brand is intended to make the EU's role in the world clear, both within the EU and in its partner countries.
Think BBDO worked on a new brand story and personality for the federal government's Belgian Investment Company for Developing Countries (BIO).
Think BBDO has delivered a strategic communication plan for the IGVM, which is the federal government body charged with protecting and promoting gender equality. A permanent and more than ever important social task.
Mee Met De Stroom is a joint campaign by the Flemish Minister for Energy, the Flemish Energy and Climate Agency (VEKA) and network operator Fluvius to raise awareness in Flanders of the energy transition and everything related to it. Think BBDO delivered a long-term concept that has been transformed into a campaign, currently comprised of 3 parts.