Brands are never alone on an island, instead they are part of an intricate social fabric. In recent years, the field of vision of organisations has rightly broadened from just ‘shareholders’ to a much wider group of internal and external ‘stakeholders’. Including employees, policymakers, interest groups, customers, journalists and more.
Such stakeholders not only expect companies to make a profit, but also to contribute to our society and climate in a positive way. Brands who do not, risk harming their image and losing their customers in the longer term.
A corporate communication strategy helps brands to communicate intelligently to diverse groups of stakeholders. With a credible message and through the most relevant channels.