Milcobel: the power of a cooperative brand
The Milcobel dairy cooperative collects, processes and sells milk from 2,800 dairy farms in Belgium. The dairy farmers supply the milk and are the shareholders of the cooperative. Milcobel partnered with Think BBDO to align the cooperative’s operations and communications with the continually-evolving reality of the Milcobel brand.
In addition to the brands in the Milcobel portfolio, the dairy cooperative also wanted to position itself as a strong brand. Its target audience includes existing or future employees, cooperative members, and external stakeholders.
Milcobel primarily wants to become the unifying force between the different dairy farmers, who are nowadays increasingly entrepreneurs.
“Milk. Our profession, our future.”