North Sea Port: a new port brand
The Port of Ghent and Zeeland Seaports decided to partner with Think BBDO for their merger into North Sea Port. The outcome? A new, clear identity and a strong brand.
Fluvius: a successful merged brand
Think BBDO developed the complete brand positioning, the new brand identity and the communication strategy for the new Flemish utility company Fluvius
IMPACT!: offer young people a perspective
Think BBDO and the King Baudouin Foundation joined forces, devising the IMPACT! campaign that helps young people tap into their potential.
NMBS: The S-train becomes a brand
In 2015, Belgian public transport company NMBS launched a new suburban train for the Brussels periphery. Think BBDO helped devise the brand positioning.
The City of Brussels, a new strong city brand
Over the years, the communication of the City of Brussels has become fragmented. Think BBDO devised a new, coherent brand, to emphasise the unity in the city.
Spa: more than an iconic water brand
What if consumers perceive your various sub-brands as separate brands? Spa asked Think BBDO to devise a new brand strategy.
Leuven: leading the way in terms of urban sustainability
How do you ensure that a city like Leuven emits no CO2 by 2030? It all starts with a tactical plan and a good communication strategy.
Bel RTL: revitalising a strong radio brand
Bel RTL, a French-language radio broadcaster, needed a brand overhaul. Think BBDO helped them develop a new, more contemporary positioning.
Vitalink: towards a healthy network
The Vitalink system enables healthcare professionals to share medical information. But how do you communicate this to all the project’s stakeholders?
NMBS: the station as a brand
NMBS wanted to improve the image of its stations, with a view to increasing traveller numbers and finding commercial partners. Think BBDO turned the station into a brand.
Umicore: focus on the future
The perception of Union Minière at the end of 1990s prevented the corporation’s further growth. Think BBDO devised a new positioning, name, logo and identity.
Genk: a successful transformation
Genk needed a distinctive and unique positioning because it was unknown and therefore unloved. Think BBDO developed a brand identity for the city.
Bekaert: a hard as steel brand
A new business activity, an unclear image and blurred positioning led Bekaert to contact Think BBDO. Together we prepared the company for the future.
NMBS: the driver of our mobility
Mapping the mobility of the future is not an easy task. Think BBDO assisted the NMBS-Holding with a purpose exercise and a coherent story.
C-mine: the transformation of a mining site into a creative hub
C-mine had already determined a focus, but lacked a positioning. Think BBDO developed a clear brand passport, communication plan and creative concept.
Elia: energy pact builds bridges
System operator Elia was searching for a vision on the future of energy in our country. Think BBDO gathered all the stakeholders around the table and drafted a pact.
De Krook: Ghent’s library as a brand
In 2017, Ghent’s city library moved to the new De Krook site. They asked Think BBDO for advice about their brand policy.
MyFamily: a booming brand
MyFamily, a newly-founded child benefit fund, asked BBDO to help develop their brand positioning and launch campaign.
Milcobel: the power of a cooperative brand
Milcobel, a dairy cooperative, developed a strong brand positioning for internal and external target groups, together with Think BBDO.
Solidaris: a brand for “your health defenders”
One of Belgium’s largest health insurance funds partnered with Think BBDO to develop a brand positioning, connecting it with its members.
Port of Antwerp, in tune with the world
Think BBDO assisted the Port of Antwerp with developing a new mission and vision, which was subsequently transposed into a strong brand