In our globalised world, companies and brands no longer work in isolation from society. The call for transparency is growing louder, and mistrust of many industries and companies has greatly increased in recent years.
Many businesses and organisations are looking for ways to regain trust and improve relations with their stakeholders, because for companies, such trust is essential in order to acquire and keep a licence to operate. These days, the social relevance of companies and organisations is the most important measure of whether they will also be and remain economically successful.
At Think BBDO, we help brands, businesses and organisations to manage and improve relations with their stakeholders and to define and communicate with precision the role they want to play in society. We identify reputations and issues and examine them in a broader social and economic context. Together, we look for the right way to build up a corporate reputation and to manage and control particular issues in the short and longer terms. From research to insight, from strategy to action plan and communications advice.