Changes can be varied in nature: the organisation has an image problem, the product doesn’t sell well, new competition has popped up, customers’ needs change … In short: the expectations of clients and the public can change at lightning speed.
It is important for the new brand positioning to be distinctive and at the same time to fit in with the organisation’s mission and ambitions. This is why, together with our clients, we seek the answer to three fundamental questions:
1. Brand exploration / What is the brand today?
2. Strategic positioning / What will the brand become tomorrow?
3. Bridging the gap / How do we take the step from the brand today towards the brand tomorrow?
Think BBDO seeks to inspire and is constantly reinventing itself. However, thinking isn’t an end in itself. It is a means, a stepping stone towards change and progress. How can we close the gap between today and tomorrow? For Think BBDO, the process doesn’t end with a report. It is also about doing.
It starts with a clear strategy. Communication is the focus here. Think BBDO always thinks outside the box. Sometimes advertising is the best way. Sometimes below-the-line. Sometimes internal communication. An integrated approach is often preferred, but it must always be tailored to the client’s requirements.
For the practical implementation, we turn to the specialists in the BBDO network. To us integrated communication is a daily routine.
Think BBDO builds the bridge between advice and action. We know what works, and what doesn’t. It’s all about results.