Today, many companies focus mainly on marketing directed at external target groups. All too often, communication with employees takes second or third place. Yet, as ambassadors of their brand who come into daily contact with customers or suppliers, they may be the most important single asset a brand has. Every day, they are involved in developing and selling products.
If employees do not understand the brand´s content – its goal, vision, mission, strategy, values and so on – they will be unable to convey it to others. And that can have an impact on employee productivity, welfare and loyalty – as well as on the financial performance of a company or organisation.
At Think BBDO we have tried and tested methods at our disposal for helping our clients to get their employees fully behind the brand and the corporate objectives. For internal branding we work with Change BBDO, which specialises in employer branding and internal marketing and communication.