Master in Communication Sciences – Vrije Universiteit Brussel
Middle Management – Vlerick Business School
Barbara is a marketing communication and brand specialist with over 16 years of experience working for both national and international brands. She has a passion for creating strong brand stories and efficient communication, a passion she pursues wholeheartedly on a daily basis.
Barbara started her career as a project manager at Vacature and was subsequently hired by Electrabel, where in eleven years’ time she advanced from B2B campaign manager to general marketing communication manager. As such Barbara had final responsibility for the strategy and implementation of all Electrabel communications in the areas of B2B, B2C, ATL & BTL. This experience stood her in good stead when she became a freelance marketing expert for international marketing projects at Unilin and the Foreign Trade Association.
Her track record and her passion for impactful ‘brand stories’ have enabled her to build extensive expertise in terms of communication strategy and brand strategy as well as project management. Late 2017 Barbara decided to put her experience and expertise to use as a Brand Consultant within the THINK BBDO team.